Hair has always been a part of… the symbols, of the beauty history or of the collection of symbol elements of social status. Nowadays, hairstyles take into account what the trends are, what is fashionable, what was found to favour the main types of physiognomies, and the new discoveries in terms of haircutting and dying techniques, but hair must, first and foremost, above all trends, look healthy and beautiful. Once, the hairstyle was a social marker and a symbol of the historical period and, in creating it, almost no attention whatsoever was paid to the adverse effects this caused on the hair. In Antiquity, the hair care recipes were complicated…

We see beauty as an objective when, in fact, it is all around us. We give it clear definitions, we associate measures and trends when, in fact, the only meaning that we should accept is the one expressed by our own vision. This is because, in the end, beauty is relative and subjective. However, in order for us to better understand it, we need to look back at how the cosmetic industry evolved. As the first beauty treatments date back to times immemorial, let us take a short trip down memory lane, and be amazed by the most noteworthy discoveries. Allow us to be your guide in this imaginary journey,…