• Travel

    Paris – dream holiday

    “Paris, this aura amongst the living, its will, its law, its phenomenon, its rule sent to human avantgarde”- Victor Hugo The moment you arrive in Paris, you can just hear the wind whispering melodiously on Edith Piaf’s “Sous le ciel de Paris” and you feel like stepping into the shoes of a character who reads Baudelaire’s poems in a modern form. You notice that Paris is a breath-taking city and, no matter how often you visit it, there is always something new to discover. This is the place where the most beautiful arts blend together, in which love stories once uttered become hidden epistles in the buildings’ architecture, where the…

  • Brand Story

    Teresa Helbig – brand story

    “Every single day, my mother taught me that much of the beauty of a great fashion creation lies in what you can’t quickly see”. Teresa Helbig Teresa Helbig is the shining star of the Spanish fashion world. Long known for her custom-made wedding gowns, the Barcelona native has had great success in recent years with her haute-couture line. The German last name of Teresa, inherited from her grandfather, is an exotic and warm note of this young brunette, who cultivates her craft with passion. Teresa, along with her creative team, designs, creates and develops each piece in Barcelona. Elegance, sophistication and femininity with a touch of wildness define her creations.…

  • History

    Make-up, the affordable luxury

    Special article by Mirela Vescan about make-up and trends In days long past, make-up was a luxury item. Fortunately, we have come to live the day when make-up has evolved to become a tangible reality for every woman, and not just a product to dream of. When beautifully made-up, a woman gives free course not only to the freedom of speech she is entitled to nowadays, but also to her wish for pampering, feeling presentable and liked. Great haute couture houses support this by bringing in trends new, easy-to-use, spectacular make-up ideas. A current trend, providing such spectacular effects, is what specialists call: “wet make-up”, which gives the eyelids shine…

  • Interview

    Miriam Quevedo – exclusive interview

    Her passion for cosmetics began when she was young, while working in her mother’s herbal apothecary in Barcelona. It was then and there that she discovered her passion for cosmetics, where the door of opportunities was open for her, revealing Mother Nature’s most amazing secrets for achieving healthy hair. As time passed, Miriam Quevedo’s dream has evolved from managing her mother’s store to launching her own cosmetics brand. With more than 35 years of experience in the industry, Miriam Quevedo has created innovative and revolutionary cosmetic lines, evolving as the leading brand of hair and skincare products, and becoming a true quality pioneer in the cosmetics industry. Thank you for…

  • Dream Holiday

    Morocco – Dream Holiday

    Morocco – the place where roads cross and waters meet A gate between two continents – Europe and Africa – the Kingdom of Morocco can be seen as a country that is found where roads cross and waters meet, as its shores are bathed by both the blue waves of the Mediterranean and the green tides of the Atlantic. The land known as “the most distant country of the setting sun” is a fascinating destination, which has preserved the marks, splendours and traditions of two millennia’s worth of history. The dazed and fortunate tourist who has reached Morocco will find vestiges of the great Mediterranean civilisations, such as the Roman…

  • Perfumed History

    Above all fashion trends: HEALTHY HAIR

    Hair has always been a part of… the symbols, of the beauty history or of the collection of symbol elements of social status. Nowadays, hairstyles take into account what the trends are, what is fashionable, what was found to favour the main types of physiognomies, and the new discoveries in terms of haircutting and dying techniques, but hair must, first and foremost, above all trends, look healthy and beautiful. Once, the hairstyle was a social marker and a symbol of the historical period and, in creating it, almost no attention whatsoever was paid to the adverse effects this caused on the hair. In Antiquity, the hair care recipes were complicated…

  • Brand Story

    Mi-Re Cosmetics – the brand story

    Mi-Re: strong dynamism & high-technology industry A recognized expertise in the universe of Beauty and a know how deeply rooted in the tradition, Korea is the precursor and leading country of cosmetic trends, creator of concepts and at the cutting edge of technology. The world of beauty becomes more and more demanding. A world of beauty for discoveries, for novelties, sensoriality (new textures, functionality) and the heart of this universe is Korea. Korean women are looking for an ideal skin, a flawless complexion, the “porcelain-like skin.” The Birth of Mi-Rê Mi-Rê means “beautiful future” in Korean and is born from the high standards of Korean beauty (K beauty) and French…

  • Brand Story

    Dali Haute Parfumerie – Brand Story

    Salvador Dali was born in the city of Figueres in the Catalonia region, located in northern Spain. Upon arriving in Paris, he found great success and was introduced to Picasso, who admired his immense talent. His originality made him a leader of the surrealist movement. He began by giving form to his unconscious obsessions and unleashing the power of his creative and artistic imagination in paintings, his favorite means of expressions, before moving on to many other disciplines. To this illustrious painter, art traveled well beyond painting. Also an eclectic artist, this over-the-top genius had a passion for many disciplines where he would make his mark: interior design, furniture design,…

  • Star Ingredient

    Frankincense – Star Ingredient

    The word “Frankincense” comes from the term “franc incense”, which means pure incense in Old French. Frankincense has been associated with many religions, especially the Christian religion and it was one of the first gifts given to Jesus by the Magi. This precious resin called sometimes “the pearl of the desert”, is collected either by making an incision in the tree and allowing the resin to flow and harden, or by collecting hardened resin that has flowed naturally from the tree which belongs to Boswellia family. Frankincense has been (and still is) one of the world’s most treasured commodities since the beginning of written history. At its peak its value…

  • Spotlight

    Essence de Roumanie

    The first perfume line exclusively dedicated to Romania.   IA It is the perfume of Romania within us. Its deep waters run the flavours of cozonac fresh out of the oven and of mulled wine with a sprinkle of cinnamon, a happy family reuniting for the holidays… even if it’s just in your dreams. IA is like a window opening to the fragrant meadows behind a white small house with wooden shutters. IA’s top notes are those of flowers of the field and grass, on which a beautiful barefoot Romanian girl wearing a wreath of daisies on her head walked, with the light of her first dream of love in…